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English Summary/英文概要： ’Engaging, fact-filled and profoundly illuminating. It’s inspiring to read - and it should help make the world a lot better.’ Cass Sunstein, author of Nudge
The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world’s first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it’s never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.
Awards/获奖情况： Keynote
In this groundbreaking book, the Nudge Unit’s Chief Scientist, Michael Sanders, and his deputy Susannah Hume examine the astonishing reach of social networks – and why we need to reclaim their power to effect positive change in our professional and private lives. Reviews
’Engaging, fact-filled and profoundly illuminating, this terrific book demonstrates that social influences can be a powerful force for good. It’s inspiring to read – and it should help make the world a lot better.’ - C ass Sunstein, bestselling author of ’Nudge’
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About the Author/作者介绍： Michael Sanders (Author) Michael Sanders is C hief Scientist and Head of Research, Evaluation and Social Action at the Behavioural Insights Team. Michael is an Associate Fellow of the Blavatnik School of Government, where he teaches Behavioural Science and Policy. He is an affiliate of the Harvard Behavioural Insights Group and holds an MSc in Economics and Public Policy, and a PhD in Economics, both from the University of Bristol. Susannah Hume (Author) Susannah Hume is Principal Advisor and Head of Skills at the Behavioural Insights Team. She has a multidisciplinary background in political science and public policy, statistical methods, behavioural economics, business and English, including an MSc from the London School of Economics and Political Science. Born in Australia, prior to joining the Behavioural Insights Team, she worked on strategic policy issues in the Australian Government Department of the Prime Minister and C abinet. |
